The Big Chill Festival
Event Date 2007- 2011
The Big Chill is a multimedia event that aims to transform the spirit of our times. The festival is set in the beautiful grounds of Eastnor Castle in Herefordshire.
The 40,000 capacity event has been running for 15 years and moved to its present site in the beautiful Malvern Hills of Herefordshire in 2001.
Since relocating to the rolling Herefordshire hills, the Big Chill has evolved into a kind of giant outdoor art gallery. It has always provided outstanding and world famous headline acts making it one of the UK leading festivals.
Stadium Management has been providing the transport management services for the festival since 2007.
The key responsibilities are the design and operational management of Transport plan for the 40,000 capacity event.
We have introduced a green travel plan that has seen a steady increase in the modal shift by festival goers using greener and cleaner travel modes to get too and from the festival.
Stadium Management accesses the travel requirements of the festival each year and ensures that customers have confidence that all modes of travel have been adequately accommodated for.
All modes of transport are catered for car, coach, shuttle bus, bike, motorbike, train, eurostar and even plane!!
The Green Travel plan has seen an increase in the modal shift for festival goers with the increase use of public transport. This coincides with the Big Chills environmental policy and both polices combined strive to decrease the use of private car. This resulted in a nomination at the UK festival awards in 2008 for innovation related to the travel plan and the introduction of a Green Tax.
Over the years we have introduced new and strengthened existing rail partnerships for example with First Great Western and London Midland. This has enabled sufficient train capacity to be available for the event.
We have undertaken contractual negotiation and partnership management with National Express coach to secure coach travel from all UK destinations for festival customers. We introduced the first combined festival ticket enabling a seamless operation between travel and entry into the festival.
The introduction of a free shuttle bus system from train station to festival site has seen a vast increase in train travel. Procurement of a new shuttle bus contract with local contractors ensured there was economic benefit to the local area and best value was achieved for the festival owners.
We designed and managed the car park management plan. We cater for around 14,000 cars that travel to site, this includes all on and off site traffic signage. The traffic plan has been commended by West Mercia Police and the Local Authority. The traffic plan is designed to minimises the affect on the local community but ensures that the festival customers have a swift and easy journey too and from the festival.
On Show Days Stadium Management is responsible for all vehicle movement on site. Management of this is within Event Control (ELT) to ensure that the transport plan is implemented, adhered to and the maximum coordinated between internal and external partners is achieved.